This diploma thesis deals with the design of an appropriate communication strategy for the Prazirna Kyjov s.r.o cafe. The proposal itself precedes the analysis of the current state of the company and its own marketing survey. The first part of the thesis contains theoretical knowledge, the second part introduces the company itself and analyzes its current situation. In the following section, based on a marketing survey conducted through a questionnaire survey, a company's appropriate communication strategy is designed to help address new and existing customers and raise awareness of the company
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:318351 |
| Date | January 2017 |
| Creators | Kyselková, Lucie |
| Contributors | Fiddes, Milada, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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