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Effects of message polarity, communication orientation and hierarchy on organizational media choice. / Organizational media choice

Au Kin-Chung. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 49-54). / Abstracts in English and Chinese. / ACKNOWLEDGEMENTS --- p.2 / TABLE OF CONTENTS --- p.3 / ABSTRACT --- p.4 / INTRODUCTION --- p.6 / Media Choice Theories --- p.7 / Performance Feedback and Media Choice --- p.11 / Research Approach --- p.18 / METHOD --- p.20 / Participants --- p.20 / Design --- p.21 / Manipulations --- p.22 / Dependent Measures --- p.24 / Survey Measures --- p.25 / Procedure --- p.27 / Data Analysis --- p.27 / RESULTS --- p.29 / HLM Analysis --- p.32 / DISCUSSION --- p.39 / Media Preference And Bias --- p.43 / Using HLM in Survey Yielding Two-Level Data Set --- p.45 / LIMITATIONS AND FUTURE DIRECTIONS --- p.46 / CONCLUSION --- p.47 / REFERENCES --- p.49 / FOOTNOTES AND APPENDIX --- p.55 / TABLES AND FIGURES --- p.60

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323515
Date January 2001
ContributorsAu, Kin-Chung., Chinese University of Hong Kong Graduate School. Division of Psychology.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 67 leaves ; 30 cm.
CoverageChina, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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