The aim of this thesis is to analyze marketing activities of nonprofit organization Leontinka and make recommendations relating to the marketing mix which would increase awareness of this foundation and also increase voluntary help from the public. The thesis is divided into two parts. First part deals with theoretical definition of marketing and its specifics related to the nonprofit sector. In this section the process of marketing research and its application in non-profit organizations are also defined. The theoretical part is followed by a practical part in which Foundation Leontinka and the individual elements of the marketing mix are specified. With the use of marketing research information is obtained which together with the theoretical knowledge leads to recommendations relating to the marketing activities of this non-profit organization. The thesis ends with an overall summary.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124593 |
| Date | January 2011 |
| Creators | Pšeničková, Petra |
| Contributors | Procházková, Markéta, Hucková, Barbara |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0015 seconds