The diploma thesis discusses a marketing communication of the restaurant "Kamera", located in Prague's district of Barrandov. Based on a thorough analysis of the current marketing communication, a new project of its improvement is proposed. The theoretical part defines the groundwork with basic terms as marketing, marketing mix, SWOT analysis, marketing communication, or marketing research. The practical part introduces the restaurant Kamera, describes the current situation and analyses its present communication. The goal of this thesis is to establish a solid analysis of a current marketing communication of a Prague's restaurant, based on a survey, observation, and interviews, and subsequently, propose a new project for improvement of said restaurant's marketing communication with both current and prospective customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:358828 |
| Date | January 2017 |
| Creators | Buchbauer, Václav |
| Contributors | Surynek, Alois, Kašparová, Eva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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