Topic of the following master’s thesis deals with marketing communication. The main goal of master’s thesis is to illustrate theoretical principles on real examples of real business company. I try to get familiar with current activities in marketing communication of this company and I apply theoretical resources and my opinion in practice with the leading idea to improve the current marketing communication of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221466 |
| Date | January 2007 |
| Creators | Kadaňková, Romana |
| Contributors | Matulová, Hana, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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