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Marketingová komunikace obce / Marketing communication of municipality

Target of dissertation is assess current condition of marketing communication particular municipality and compare with situaction of marketing communication diferent from municipality. Analysis including describing of two at a time municipality and theirs concrete orientation in a marketing communication. And suggest him improvement in this sphere.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136847
Date January 2012
CreatorsROUDOVÁ, Hana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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