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Marketingová strategie vybrané mezinárodní společnosti / Marketing Strategy of the Selected International Company

The diploma thesis deals with the marketing strategy of an international company. The theoretical part presents the characteristics of marketing and selected analyzes. The practical part analyzes the international company WABCO Holding Inc. and includes macro-environment and micro-environment analyzes and research. Finally, proposals compiled using the data obtained from analyzes and research are presented, representing measures to improve the company's marketing strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443115
Date January 2021
CreatorsSklenářová, Petra
ContributorsMráček, Pavel, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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