The main objective of this master thesis is to design an appropriate marketing strategy of designing activity of MBQ-Mikulov Plc. based on results of marketing environment analyzes and my own marketing research. The thesis consists of three main parts. The first part of the thesis is devoted to theoretical findings. Basic terms from marketing field are defined here. Concretely it is marketing, marketing strategy, marketing mix, communication mix, situation analysis and marketing research. In the following practical part MBQ-Mikulov Company is introduced and then marketing environment analyzes are conducted. The thesis is finished with a proposal part. In the proposal part the appropriate marketing strategy of design activity is designed here based on results of analyzes and the marketing research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241591 |
| Date | January 2016 |
| Creators | Kovácsová, Lucie |
| Contributors | Mach, Stanislav, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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