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Návrh marketingové strategie společnosti LAUFEN CZ s.r.o. / Proposal of Marketing Strategy of LAUFEN CZ s.r.o.

The main aim of this master’s thesis is to propose marketing strategy for the company LAUFEN CZ s.r.o. The theoretical part contains main marketing terms, which will be used for an analysis of actual situation and for marketing strategy proposal that will lead to the fulfilment of the goals.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241656
Date January 2016
CreatorsŽák, Ivan
ContributorsMartínek, David, Novák, Petr
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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