Thesis aims to assess recent trends in banking, focusing mainly on the marketing mix. While processing the thesis, the recent developments, which have a significant impact on modern trends in financial markets, are taken into account. The author analyze marketing approaches, financial statements, customer composition and other factors present in the GE Money Bank, a. s. Findings are formulated as recommendations for the marketing of GE Money Bank, a. s.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75806 |
| Date | January 2010 |
| Creators | Eid, Nadim |
| Contributors | Křížek, Tomáš, Moravec, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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