Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75863 |
| Date | January 2009 |
| Creators | Khramkova, Yevheniya |
| Contributors | Dvořák, Jiří, Bischofová, Sylva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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