In this thesis we will focus on the concept of the influence of mass media and the Internet on human society, due to the development of the media from the first half of the twentieth century to the present time. The aim of the thesis is to use this research method to introduce options, which media dispose in order to influence the public opinion, spread an ideology, construct a distorted reality and enforce specific interests through effective media and marketing communication. The thesis therefore works also with a concept of interpellation as it was understood by Louis Althusser, thus in a manner of interpellative action through which information produced by an ideology can penetrate individuals' consciousness. The thesis illustrates these aspects of media and marketing communication on a campaign from the political marketing field, specifically Karel Schwarzenberg's presidential campaign from 2013. For these purposes, the work traces the development of critical theories of media and theories of communication structures in the concept of the Frankfurt School's thinkers, William John Thomas Mitchell, Vilém Flusser and George P. Landow. The selection of concepts and ideas from these sources is derived from attempts to analyze political communication as applied in the context of political campaigns....
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:353686 |
| Date | January 2016 |
| Creators | Macháček, Roman |
| Contributors | Kladný, Tomáš, Řehořová, Irena |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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