A thesis submitted in fulfillment of the requirements for the degree of Masters in Communication Science at the University of Zululand , South Africa, 2013. / Corporate Social Investment (CSI), a relatively new concept yet fast gaining momentum across the world, defines how corporates have responsibilities towards the environment, local communities and ethical practices. Many organisations have realised that beyond making profits, they are responsible to their various stakeholders and have an obligation towards the improvement of their surroundings. This involves implementing well-structured plans of their corporate social initiatives. It is envisaged that these companies would identify gaps within communities before they implement any social initiatives. Planned initiatives generally tend to appropriately promote social harmony within a target community. The global economic meltdown which has been experienced has caused catastrophic job losses throughout the world. Many companies began cost cutting initiatives. Most companies, unfortunately, began scaling down (or even stopped) their CSI initiatives. This study examines the unemployment situation in Richards Bay (South Africa) and investigates whether the major companies have stepped up or stepped down their CSI initiatives. This takes a close look at how major companies used CSI initiatives to assist communities in overcoming the unemployment crisis. These companies after close scrutiny revealed varying CSI initiatives that cater for diverse areas such as education, environment, and agriculture and skills development. However the communication that exists between the community and corporates needs to be more active and allow the community to be able to provide both input and feedback
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uzulu/oai:uzspace.unizulu.ac.za:10530/1262 |
| Date | January 2013 |
| Creators | Nyahuye, Dadiso Caroline |
| Contributors | Rugbeer, H., Naidoo, G.M. |
| Publisher | University of Zululand |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | application/pdf |
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