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Komunikační strategie značky AXE v České republice / AXE Brand Communication Strategy in the Czech Republic

The objective of my master thesis is to analyze the existing AXE Brand Communication Strategy on the Czech market, eventually propose a new alternative strategy and outline what direction could the brand and its whole communication be directed to the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206972
Date January 2015
CreatorsVácha, Pavel
ContributorsPostler, Milan, Kociánová, Iva
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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