This Master Thesis focuses on the communication strategy of a selected company that operating in A-class Event Market in Europe. The thesis brings theoretical and practical analysis and recommends the set of improvements how to make communication strategy more effective. At the beginning of the text theoretical aspects of communication strategy are presented. The following chapters describe its application in practice on the example of the Company A s.r.o.. The evaluation of all aspects of communication plan such as communication goals and objectives, target audience, communication mix, major communication channels, implementation budget and timeline is elaborated. The last part brings practical suggestions to be implemented by the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360351 |
| Date | January 2017 |
| Creators | Sikorenko, Ekaterina |
| Contributors | Halík, Jaroslav, Štěrbová, Ludmila |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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