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Komunikační strategie společnosti ModusLink Czech Republic s.r.o. / Communication Strategy of ModusLink Czech Republic Ltd.

The subject of diploma relates with a proposal of communication strategy plan of company ModusLink Czech Republic Ltd. who is concerned with providing of supply chains and services which are working on principal of supplier’s relations. The analysis of internal and external environment of the company will lead to new suggested communication strategy. This new communication strategy could be helpful in effective winning of new customers in the market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222526
Date January 2010
CreatorsBosáková, Monika
ContributorsIng.Jakub Dostál, Ing.Jakub Dostál, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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