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Analýza komunikační kampaně ministerstva dopravy "Nemyslíš,zaplatíš". / Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis

Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed with reccomendation for the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11248
Date January 2009
CreatorsBártlová, Jitka
ContributorsPostler, Milan, Mikeš, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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