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Teorie morální paniky v praxi / The Theory of Moral Panics in Practice

This thesis is focused on the media behaviour and strategy on behalf of the chosen cases in the Czech Republic. The way for the main analyses is to identify the moral panic indicators, which are compared to the real media bahaviour. The key cases are "bacteria Listeria" and "Heparin's murder Zelenka". The communication strategy was analyzed from the released articles and pictures of two Czech daily journals MF DNES and HN. The quantitative part of thesis is concentrated on the data overview and journals'trends in time. The main aim is to confirm or deny the hypothesis of partial proportion both cases within journals. The qualitative part shows using emotionally strong words and communication strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16095
Date January 2007
CreatorsCábová, Eva
ContributorsMusil, Martin, Míková, Irena
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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