Návrh komunikační strategie společnosti ACP Traductera, s.r.o. pro získávání lidských zdrojů v rámci vybraných středních škol / Communication Strategy Draft for ACP Traductera, s.r.o. for Human Resources Gaining in the Frame of Secondary Schools

Description

The thesis is based on close relationship between human resources and marketing communication. The aim of this work is to design and validate appropriate methods for promoting the company ACP Traductera s.r.o. among relevant focus groups, the sources of potential quality employees on the labour market. The focus group in question consists of the students of chosen high schools in Jindřichův Hradec and its neighbourhood.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-17739

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17739
Date	January 2008
Creators	Jáchimová, Terezie
Contributors	Syrovátka, Oldřich, Vegrichtová, Radka
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess