The main goal of this thesis is to identify and evaluace specific aspects of using internet-based social networks in the commercial communication, and their influence on company's communication strategy. It also offers a brief overview of the most popular social networks of today and an insight into the efficiency evaluation of campaigns within them. The case study then shows an actual approach to this communication channel.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19195 |
| Date | January 2010 |
| Creators | Dutka, Vladimír |
| Contributors | Střížová, Vlasta, Hubík, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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