The aim of my thesis is a detailed analysis of current marketing strategy of previously chosen law firm. The theoretical part of my thesis is focused on determination of basic terms and processes forming the marketing strategy of company. The practical part applies theoretical findings on a specific law firm. Furthermore, includes detailed overview of current marketing strategy and also gives recommendation for future strategy of the law firm. The practical part compares chosen law firm with its rivals on the market on previously given parameters. This comparation is realized on base of mystery shopping.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193408 |
| Date | January 2014 |
| Creators | Oulehlová, Jana |
| Contributors | Procházková, Markéta, Kříž, Radim |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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