Objective of the final thesis was suggesting communication strategy for new product on Czech market. In practical part I introduce company Meditor s.r.o. and new product Tomatis. The suggestion of the new communication strategy is base on especially my own research and previous strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197236 |
| Date | January 2012 |
| Creators | Drnková, Jana |
| Contributors | Filipová, Alena, Bečvářová, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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