Annotation The topic of thesis is the communication strategy of non-profit organizations. The thesis is dividend into the theoretical part and practical part. Theoretical part is mainly devoted to theoretical definition of the problem using the available literature. Practical part deals with specific non-profit organization. Practical part is including analysis such as situation analysis, SWOT analysis, etc. and interview with the employees of organization. Based on these results will be suggested recommendations in areas of communication strategy of enterprise
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197859 |
| Date | January 2013 |
| Creators | Arenberger, Ladislav |
| Contributors | Musil, Martin, Nový, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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