The thesis deals with potentialities of a company, whose activities are focused in the intrnet environment. Together with maintaining a fisherman portal, the company is involved in producing instructional and narrative movies with fishing themes. In the thesis, different ways to approach special interest groups are discussed, as well as different means of advertising services to these groups. The thesis concludes in several proposals, that may result in the company growth.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222399 |
| Date | January 2009 |
| Creators | Měřička, Radim |
| Contributors | Mráček, Pavel, Mráček, Pavel, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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