Definition of marketing specifics in public transportation service utilities. Analysis of marketing communication instruments of the České dráhy, a.s. company, in the railways stations rooms. Proposal of possible improvements for effective communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114170 |
| Date | January 2011 |
| Creators | Janeba, Jan |
| Contributors | Hesková, Marie, Krejčí, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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