In the 20th century, political communications have evolved at a tremendous pace. In its present version, as can be encountered everywhere in the Western world, this type of communication increasingly makes use of marketing-related techniques. These techniques, coupled with the naturally affective characteristics of modern media have influenced political campaigning into featuring more and more emotional messages. This tendency has decisively affected the quality of the information that political actors (politicians, parties, etc.) contribute to the public sphere, thus impeding on citizens' capacity to construct rational opinion on a variety of political matters. / This thesis sets out to explore two examples from Quebec's history to show how this increasing use of emotional messages in political communications has found its way into the province's social environment.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.33919 |
| Date | January 2001 |
| Creators | Pouilot, Simon-Pierre. |
| Contributors | Straw, William (advisor) |
| Publisher | McGill University |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Format | application/pdf |
| Coverage | Master of Arts (Department of Art History and Communication Studies.) |
| Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
| Relation | alephsysno: 001874649, proquestno: MQ79026, Theses scanned by UMI/ProQuest. |
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