Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2015. / This study was conducted to determine the extent to which strategic employee communication existed in Parliament of the Republic of South Africa during the period of transition. Its objectives were to test the communication skills of the parliamentary supervisors in various divisions; to investigate communication satisfaction amongst employees; to establish communication channels to get the message through, and to discover how often feedback was provided. This study sought to achieve the research objectives by using a quantitative research methodology in order to measure the level of communication skills. The researcher collected data using questionnaires as a measuring instrument in order to determine the levels of communication satisfaction. Questionnaires were distributed to 45 participants in all divisions irrespective of race, gender or age.
The results of the study revealed that communication at Parliament needed to be aligned. It was also revealed that employees and supervisors were not familiar with the vision of the institution. It was recommended that Parliament needed to conduct SWOT analysis before bringing about any changes. Employees should be provided with communication skills training. Managers should pay serious attention to internal communication. There should be constant feedback regarding progress when a process of change is embarked upon. It was also recommended that Parliament, as the highest democratic institution in the country, should lead in putting strategic internal communication in place in order to set an example for other institutions.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/2420 |
| Date | January 2015 |
| Creators | Mgoduka, Zolani |
| Contributors | Nondzube, Thabisa |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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