To test the hypothesis that the questionnaire is superior to the traditional brochure in enhancing issue salience, and to provide data for further exploratory investigations, a controlled case study was conducted using a field experimental design. Three conditions, questionnaire alone, brochure alone, and questionnaire and brochure in combination--"Combination"--were employed in a mailing to a random sample of 3,000 State of Florida Career Service Employees living in Leon County, Florida. Differential rates of return of business reply cards requesting additional information on the topic dealt with in the mailing reflected the relative efficacy of each condition in heightening issue salience and information seeking. / To test the extent to which importance-conferral may be a function of the questionnaire effect a comparison between the questionnaire and brochure treatments was performed on a self importance question on the business reply card. / Respondent demographics were compared to reveal any significant differences in characteristics among those responding to each of the treatments. / There were no significant differences in business reply card return rates--information seeking--among the three treatments, nor was the expected importance conferral effect supported by this study. / Source: Dissertation Abstracts International, Volume: 42-03, Section: A, page: 0906. / Thesis (Ph.D.)--The Florida State University, 1981.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_74424 |
| Contributors | SCHMELING, DAVID GENE., Florida State University |
| Source Sets | Florida State University |
| Detected Language | English |
| Type | Text |
| Format | 70 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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