This study combined the uses and gratifications approach with the Theory of Reasoned Action, an especially important combination because the study dealt with a non-Western culture. The results provide strong support for the two methods used in combination. / The study sample were 317 randomly selected participants from the faculties of King Saud University and Imam Bin Saud Islamic University, both in Riyadh, Saudi Arabia. / The study tested five hypotheses for Saudi television and five for Saudi newspapers. A model to illustrate the relationship between predictor and predicted variables was proposed. All hypotheses regarding Saudi television and newspapers were statistically supported. / The analysis of the proposed model reveals both direct and indirect relationships. In the case of television and newspapers, beliefs x evaluations and normative beliefs x motivations to comply were antecedent variables to the gratifications sought and media usage relationship. In both television and newspapers, media usage appears not to be an intervening variable between gratifications sought and gratifications obtained. This may suggest a third variable--habitual behavior or lifestyle behavior. A direct relationship was found between gratifications obtained and both beliefs x evaluations and normative beliefs x motivation to comply. / Source: Dissertation Abstracts International, Volume: 51-04, Section: A, page: 1034. / Major Professor: Gary R. Heald. / Thesis (Ph.D.)--The Florida State University, 1990.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_78215 |
| Contributors | Al-Amoudi, Khaled Ahmed., Florida State University |
| Source Sets | Florida State University |
| Language | English |
| Detected Language | English |
| Type | Text |
| Format | 188 p. |
| Rights | On campus use only. |
| Relation | Dissertation Abstracts International |
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