Objective: Given the dramatic increase of new interactive features on the Internet known as Web 2.0 sites, the objective of this study was to determine how features such as member profiles, personal blogs and online social networks were used in virtual communities related to type 2 diabetes and to describe the potential differences between the social ecology model of these virtual communities and traditional physical communities.
Methods: All original posts and replies in two diabetes discussion forums in web 2.0 enabled virtual communities were recorded for ninety days. Utilization of these features and content from publicly available components of profile pages were recorded from a purposive sample of 60 members. Content was analyzed using qualitative coding techniques. Utilization of other Web 2.0 features was recorded to determine frequency of use among sampled members.
Results: 272 original posts and 3605 replies were generated by the participants in the discussion threads. Discussion forum analysis revealed that food, medication and blood glucose levels were major themes for original posts. Replies usually included the empathic and personal experiences of other members. Group guidance emerged from the cumulative responses provided by the community and provided the individual with a sense of the normalized behaviors of the community.
Analysis of the utilization of various Web 2.0 features revealed that those who withheld gender information used the features less often than those identifying with a gender. Utilization also appeared to be dependent on the design attributes of the website. Analysis of 204 personal blog entries revealed the daily struggles of the members and rarely discussed diabetes. Replies to personal blogs were more likely to include religious guidance and expressions of empathy and love. Strong social ties were evident between individual blog entries and those providing the replies.
Discussion and Public Health Significance: Discussion forums provided members with the ability to gather disease specific information from a large network of individuals with salient experiences. Personal blogs and other features facilitated the formation of strong social ties to develop. The combination of these features online provides a unique opportunity for public health practitioners to develop comprehensive and multifaceted interventions.
| Identifer | oai:union.ndltd.org:PITT/oai:PITTETD:etd-11072009-193820 |
| Date | 27 January 2010 |
| Creators | Swayze, Daniel Roger |
| Contributors | Pat Cluss, Ed Ricci, Patricia Documet, John Marx |
| Publisher | University of Pittsburgh |
| Source Sets | University of Pittsburgh |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.library.pitt.edu/ETD/available/etd-11072009-193820/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to University of Pittsburgh or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
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