This master's thesis deals with marketing and building communities on social networks with an emphasis on Facebook. Its purpose is to present the possibilities utilization of social networks in marketing with a focus on building communities. The thesis analyze the possibilities of using social network Facebook for the specific case of an internet portal then formulate proposals and recommendations for work and then evaluate the implemented activities. At first, the author defines the social network, attends to their historical evolution, defines the types and describes the most widely known world and Czech services. Further, the master's thesis discusses a marketing potential of social networks and especially of Facebook, on which is the practical part applied. At that is described and evaluated the specific case of building a community of web site Marketing Journal.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75410 |
| Date | January 2010 |
| Creators | Havránek, Václav |
| Contributors | Stříteský, Václav, Zamazalová, Marcela |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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