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Corporate identity, vizuální komunikace a jejich vliv na management firmy / Visual communication, corporate identity and their influence on management of companies

In my diploma thesis I'm dealing with questions of visual communication and corporate identity in connection with company's management. At first I briefly characterize termins connected with this topic such as communication, visual communication, corporate identity. In the second part of my thesis I made a set of advices and recommendations for management of small companies, which should help them to orient in the problematics of corporate identity and visual style. These recommendations are supported by practical example of graphical manual I made for that.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76543
Date January 2009
CreatorsKyncl, Jiří
ContributorsHorný, Stanislav, Krsek, Libor
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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