The diploma thesis if focused on the corporate lifecycle. The content of this thesis there was a analysis of the microenvironment and macroenvironment, in which the company exists. Then getting some overview of the management trends and a support for entrepreneurs. There were used several methods (for example DESTEP analysis, Porter´s five forces model, analysis of the marketing mix, SWOT analysis, guided interview and questionnaire about the location of the company in the Greiner´s model). The main aim there was to create the complet documentation of the business plan. The business plan is based on the previous analysis and on all the detected facts.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:173742 |
| Date | January 2014 |
| Creators | ČADOVÁ, Gabriela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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