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Návrh marketingové strategie pro firmu / Marketing Strategy Proposal for the Company

This Master´s thesis deals with the design of the marketing strategy of the company, which operates in the wholesale area. The theoretical part deals with various marketing approaches. After that, he focuses on selected analyzes of the enterprise's external and internal environment. The final part deals with the definition of the mission and goals of the company as well as with the design of the marketing strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316906
Date January 2017
CreatorsMachala, Jan
ContributorsMikulka, Vít, Chalupský, Vladimír
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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