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Strategická analýza podniku / Strategic Analysis of an Enterprise

Analysis of the company using internal and external analysis, integrated management model. Description of the competitive environment, market size and existing marketing activities. Outline the trends and developments in the industrial sector. Result of this work is optimize the financial issues, analysis of the internal state of the company and the possibility of change, proposal of company strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:114256
Date January 2011
CreatorsMeister, Vladimír
ContributorsDvořák, Jiří, Pasek, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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