The subject of this thesis is creation of a business plan leading to the development of the business activities. The first part of the thesis covers the theoretical introduction into the matters, basic terms and definition of the used methods. Based on the theoretical findings and on the evaluation of the current state of the company the author of the thesis creates a concept of changes that should increase the competitiveness and improve the economical condition of the business. The conclusion is an estimation of the future development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223716 |
| Date | January 2012 |
| Creators | Švajdová, Ivana |
| Contributors | Křivánek, David, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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