The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319221 |
| Date | January 2017 |
| Creators | Saska, Marek |
| Contributors | Vudková, Lucie, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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