Diploma thesis will serve the ENKI creative company management as a basic strategic document for the next 5 years. The work contains detailed strategy analysis of internal and external company's environment. PESTEL, Porters 5 forces model, SWOT analysis and other methods are applied. Taking into account results of performed analyses it's possible to consider company's market position, it's positives and negatives and suggest the appropriate strategy to fulfill its vision of future.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125077 |
| Date | January 2011 |
| Creators | Klincková, Zora |
| Contributors | Luštický, Martin, Černík, Peter |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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