This diploma thesis concerned with a process called Competitice Intelligence and the building this process of the company XXX. The first part describes the current situation of the company and theoretical assumptions. In the second part are shown possible methods of application of competitive intelligence in the company XXX, their evaluation and subsequent selection of the best alternate.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222474 |
| Date | January 2010 |
| Creators | Lukáš, Radek |
| Contributors | Řáhová, Lucie, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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