The aim of this master’s thesis is the suggestion of marketingstrategy for Hotel Panská lícha. The theoretical part contains an explanation of basic concepts of marketingstrategy. The practical part is concerned with analysisof the current situation of the company whichservesas a basisfor suggestingmarketing strategies. The result is a summary of measures and proposals, includingtheir benefitsfor the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224391 |
| Date | January 2014 |
| Creators | Zábrž, Jan |
| Contributors | Jonáš, Patrik, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0021 seconds