The work focuses on strategic analysis of ČZ Řetězy, s.r.o. The theoretical part describes methods and techniques of strategic analysis that are then applied in the practical part. Competitive advantage sources are identified and strategic recommendations are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4071 |
| Date | January 2008 |
| Creators | Chodorová, Ivana |
| Contributors | Krause, Josef, Marek, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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