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Posilování konkurenceschopnosti firmy / Strengthening the Company Competitiveness

Main essence of the thesis is to evaluate current situation of the company in it‘s competitive environment and to propose strategy enhancing competitiveness and sustaining leadership in the marketplace. The first part of this thesis is based on theoretical background, which are needed for subsequent evaluation of a current state of the company in terms of an internal and external context. Based on the findings, the last part of the thesis is focused on proposal, that will lead the company to fulfill the strategy, which is to strengthen of the competitiveness.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223695
Date January 2012
CreatorsTeplá, Petra
ContributorsDrozd, Tomáš, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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