This thesis deals with the design of the company's competitive strategy. Based on an analysis of the surrounding and internal environment of this company, several suggestions for possible strategies will be developed. One of these strategies is an optimal strategy that is subsequently declared as a corporate strategy.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319449 |
| Date | January 2017 |
| Creators | Kazimírová, Barbora |
| Contributors | Grolíková, Lenka, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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