Return to search

Návrh opatření pro rozvoj konkurenceschopnosti podniku / Proposal of Activities Increasing Competitiveness of Company

The aim of this master thesis is to improve the competitive position of a selected company by creation of new marketing mix. The thesis is divided into three parts. The first part constitutes the theoretical basis. The second part contains SLEPT analysis, analysis according to Porter’s five forces model, analysis of the company‘s marketing mix and its competition, and also includes a questionnaire. The third part deals with creation of new marketing mix for the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264825
Date January 2009
CreatorsHolubová, Martina
ContributorsMalach, Miroslav, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.1998 seconds