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Posilování konkurenceschopnosti firmy / Development of Competitiveness of Company

The thesis titled Development of competitiveness of company deals with arrangements for a café in the city center leading to the strengthening of its competitiveness. First, it analyzes the internal and external environment and evaluates customer satisfaction questionnaire. The results of these analyzes are summarized in the SWOT analysis. Based on the information measures are proposed, which should contribute to increasing the competitiveness of the company.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223858
Date January 2013
CreatorsHorká, Lenka
ContributorsMucha, Martin, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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