This master´s thesis is focused on a evaluation of competitiveness of a transportation company. In the theoretical part are described the favourite basic strategy segmentation. In the practical part is made a analysis of external and internal conditions of division DHL Freight and characterized current corporate strategy. On the basis of it is recommended proposals of competitiveness improvement of division.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222370 |
Date | January 2009 |
Creators | Ivan, Martin |
Contributors | Bartoš, František, Zich, Robert |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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