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Strategie konkurenčních střetů / Strategy of Competitive Encounters

The thesis deals with the optimal choice of competitive strategy for the company Sulko. The work consists of an analysis of the company´s current state, the theoretical background and the proposal part. The part of thesis analyzing the company´s current state focuses on whether the company has a competitive strategy and strategic goals set. The theoretical part describes the issue of competitive strategy, the process of strategy formation and competitive advantages. The third part includes the comparison of Sulko to the top ten competitors at the market and also there is a practical example of all companies´ responses to customer´s demand for a product. Finally, the optimal competitive strategy is determined.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224004
Date January 2013
CreatorsJílek, Stanislav
ContributorsLátalová, Martina, Bartes, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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