Marketing company Propeople was invited by manufacturer of roofing Alpha System company for submitting of offer for a tender for new communication agency. Offer made by Propeople company is mainly based on finding competitive elements of the manufacturer, on which an advertising campaign will be build up that this manufacturer can be sufficiently distinguished from its competitors and thus enhance its competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224229 |
| Date | January 2013 |
| Creators | Černý, Michal |
| Contributors | Čapka, Jakub, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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