This work is focused on the concept of competitive strategy Philip Kotler, to strengthen the market position of the company and help it compete more effectively. The theoretical part contains information on documents that are relevant to developing competitive strategies, and of course, knowledge about competitive strategy Kotlerových themselves. The practical part is focused on the insurance market in the Czech Republic, on which, respectively at selected companies operating in this sector will be given practical examples of these strategies.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197454 |
| Date | January 2013 |
| Creators | Sukdolák, Petr |
| Contributors | Svoboda, Petr, Kincl, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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