The master’s thesis describes current situation on the market and its competition. It contains the proposal of an optimal competitive strategy for market segment „door fittings“ for the Czech Republic which should lead to maintenance of the position of the company or to reinforce its position on the market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222509 |
| Date | January 2010 |
| Creators | Nytrová, Jana |
| Contributors | Gregůrek, Tomáš, Bartes, František |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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